An extension of Adani Wilmar's everlasting legacy into the personal care landscape, Alife Soap was first launched in 2019 in Gujarat, Maharashtra, followed by the rest of the country. Today, Alife Soap is available across the country, giving India the confidence of #KhoobsuratiHarDin. Brought to you by the makers of the legendary 'Fortune Oil', Alife Soap was launched on the premise of uncompromised high-quality products and a 'customer first' approach.
We believe that people from all walks of life have the right to feel beautiful, feel good and feel alive. Naturally beautiful and radiant skin does wonders to our personality and makes us shine with confidence. With flawless skin and oozing confidence we can champion life's daily struggles and make all our dreams come true. Alife Soap was born with the idea of providing every Indian with the confidence of #KhoobsuratiHarDin and helping them conquer life's everyday challenges.
If there's one lesson to be learned from the 2020 pandemic, it's the importance of personal hygiene and sanitation. Just when most of India fell in love with Alife soaps, we came to the realisation that our fellow citizens need something extraordinary for everyday hygiene. And that's when the idea was born for Alife Liquid Handwash and Alife Hand Sanitizer. Made with natural extracts, glycerin and alcohol (only in sanitizer), they kill 99.9% of germs and offer complete protection. Bring home the complete personal care kit from Alife and ensure the safety and hygiene of yourself and those you love.
With the revolutionary Fortune Oil and its variants, we realised our ambition of catering to the health and well being of our customers. We began this epic journey back in 2000 and every milestone on our way said #RuknaMat, so we didn't. With Alife Soap, we now venture into the personal care space with the intent to cater to our customers' personal care needs and hope to be a one-stop solution for their overall well being.
